Teaching portfolio
Lecturer in Digital Marketing, Growth & Innovation · EMLV and EM Normandie · All courses in English
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A practitioner who teaches what he does every day. 8+ years in B2B and B2C growth across Europe and India: SEO, paid acquisition, conversion optimisation, marketing automation, analytics and AI. Every course draws on live work from the businesses he runs in Paris, so students learn with the tools, data and decisions companies use right now.
- 400+ hours taught, all in English
- 13 courses across 2 business schools
- 40+ students Google Analytics certified
- 8+ years of professional experience
Where I teach
EMLV
École de Management Léonard de Vinci · De Vinci Higher Education, Paris
PGE Initial, Years 4 and 5 · PGE Alternance (work study), Years 4 and 5 · MSc Marketing & Digital Communication · MSc DBA
EM Normandie
EM Normandie Business School
Master in Management, Marketing & Digital in Luxury & Lifestyle · Cognitive Technologies, two groups
Courses
Marketing & Digital
- Marketing Digital Luxury & Lifestyle (incl. Monitoring KPI of Digital Marketing Strategies)
- Influence Marketing & Brand Communities
- Website Conception & SEO
- Mobile Marketing
- Event Communication
Tech, AI & Innovation
- Cognitive Technologies (2 groups)
- Web3, AI & Marketing
- UX Design & Research Methods
Management & Business
- Intercultural Management
- Project Management
- Strategic Planning
- International Business & Consumer Law
- Panels
Teaching approach
Case study led
Built on real companies and live situations: Boucheron, trade wars, consumer rights disputes, startup data.
Certification driven
Students prepare for and pass the Google Analytics certification during the course. 40+ certified so far.
AI in practice
Free AI tools for research, content, web creation and analytics, applied to real marketing deliverables.
Proactive and engaging
Debates, group projects, "what if" scenarios and live problem solving instead of one way lectures.
Student outcomes
- A recognised certificate: Google Analytics certification, earned during the course by 40+ students.
- A live project: SurfPeek, a student website built with an AI tool introduced in class.
- A real brand audit: Boucheron's digital ecosystem: GA4 intent events, attribution and CRO.
- A practical AI toolkit: Free tools they keep using in internships and first jobs.
Former students now work at companies including Publicis Media and Solthis.
“He challenged every assumption, welcomed every wild 'what if,' and somehow made legal frameworks feel like plot twists in a global thriller.”
Aarti Koria, International Business & Consumer Law, EMLV
Where students are now
- Maria Elizabeth Tarigan, International Account Assistant, Publicis Media. Built a digital performance blueprint for Boucheron: GA4 intent events, attribution and an A/B test.
- Nissrine Mouradi, Master's student, Luxury & Lifestyle. Launched her website SurfPeek after 3 months of building, using an AI tool introduced in class.
- Loua Kammoun, Marketing Communication Assistant, Solthis. Completed the MSc Marketing & Digital Communication, including SEO web conception and mobile marketing.
Student voices
“He challenged every assumption, welcomed every wild 'what if,' and somehow made legal frameworks feel like plot twists in a global thriller.”
Aarti Koria, Business Development. International Business & Consumer Law, EMLV
“I'd also like to thank my professor, Mr Rohan Singh, for introducing me to an AI tool that helped me bring my ideas to life.”
Nissrine Mouradi, Master's student, Marketing & Digital in Luxury. EM Normandie. Launched her website SurfPeek
“I recently completed a comprehensive deep-dive into digital performance in the Monitoring KPI of Digital Marketing Strategies course led by Rohan Singh.”
Maria Elizabeth Tarigan, International Account Assistant, Publicis Media. EM Normandie. Group project: Boucheron digital audit
“The second semester is where I got the opportunity to learn a lot: ... SEO web conception and mobile marketing with Rohan Singh.”
Loua Kammoun, Marketing Communication Assistant, Solthis. MSc Marketing & Digital Communication, EMLV
Industry experience
- Faruse, Founder, since 2022. Job platform for English speaking professionals in Europe. 160K users in 18 months.
- WREMF, Founder. AI visibility platform tracking how brands appear in ChatGPT, Perplexity and AI search.
- Fashion Week Venues, Founder. Pop-up, showroom and event spaces for fashion brands in Paris, New York and Milan.
- xNomad, Head of Growth, 2025 to 2026. B2B and B2C growth, paid acquisition, funnel analytics.
- Storefront, Head of Growth, 2019 to 2025. 2x traffic, 4x transactional users, CPL down 30%, CAC down 20%, 300+ experiments.
- Aula Education, Consultant. LinkedIn Ads and go to market build.
- ITC Limited, Business Development Manager, 2015 to 2017. Key accounts: Bacardi, Pernod Ricard, Diageo, AB InBev; 28% YoY growth.
Courses I can offer next
- Growth Marketing & Experimentation: AARRR funnels, A/B testing, CRO
- AI Tools for Marketers: Free AI tools for content, research and automation
- GEO & AI Search Visibility: How brands get cited by ChatGPT and AI search
- Marketing Analytics & GA4: KPIs, attribution, dashboards, certification prep
- Startup Go to Market: From idea to first customers, taught by a founder
- B2B Marketing & Sales Enablement: ABM, outbound, CRM and marketing automation
Formats and contact
- In person in Paris, on campus across France, or online
- Full courses, intensive weeks, seminars and masterclasses
- Evening slots and alternance friendly scheduling
- PGE Initial, PGE Alternance and MSc levels
contact@rohansingh.io · Request syllabus · Book a call · LinkedIn